Case Study: Online Tracking for a Local Deck Contractor

Every business has an avatar. It’s their ideal customer. That digital picture may include age, gender, race, ethnic background, income level, or really any other characteristic. If you think about a tool like Facebook, companies advertise based on every single detail someone places in their profile. As a start-up I…

Case Study: Heat Mapping a Company’s Website

The latest tool in our advertising arsenal is the addition of a heatmap. Heatmaps collect data on clicks, taps, and scrolling across a website to see where people go and to measure engagement. Of the tools we’ve added to our customer software, this may one of my favorites. It allows…
online visitor counting technology

People Counting for Business

People counters are an important part of local businesses. They help business owners understand customer traffic, peak hours, and more. By understanding how people move through their store or facility, business owners can make better decisions about staffing, product placement, and more. In this blog post, we will discuss the…